Yamaha launches its latest offering in India ‘The Alpha’ with Zippy
05th February, 2014 :The 12th Auto expo got off to a terrific start for Yamaha Motor India as the company launched its latest automatic scooter – ‘The Alpha’ and put on display one of the most exciting and innovative collection of products at Hall No. 6, India Expo Centre. The theme of the Yamaha stall is to bring out the essence of the Brand – “Revs your heart”. A total of 16 models are on display, including concept models, motorcycles and scooters.
The New Alpha is developed to target family customers with its concept of “Easy to go and high utility city mover”. The new model is stylish and muscular and adopts an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission) that delivers smooth start-up acceleration and pickup along with great fuel economy. Its key features include 1) Good Mileage (*62 km/l) & Excellent Engine Performance 2) Easy to use even for female with easy leg reach, telescopic suspension and upright type rear suspension 3) Ample Storage Capacity (21 l) 4) Excellent riding comfort for single & tandem riding with a flat long seat and large foot space for both rider and pillion. *SIAM certified
This model will be manufactured by India Yamaha Motor (IYM) and marketed by Yamaha Motor India Sales (YMIS).
The occasion was marked by “Mr. Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltd who was here to unveil ‘The Alpha’.
Commenting on the occasion, Mr. Yanagi said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our global Yamaha group and this year our focus here is on three important strategies. The first being introduction of new models reflecting the unique style and concept of Yamaha with products that deliver great performance and are also cost efficient. The second is to intensify our Sales & Marketing capabilities and After Sales Services. The third strategy involves expanding our market and reaching out to more customers by tapping untouched regions. This includes the rural market in India where the Yamaha Brand still has a low presence”.
“I am very happy to add ‘Alpha’ to our scooter lineup in India which is most certainly in line with our first strategy and I am confident that the Alpha will indeed pave its way to winning customer’s hearts.”
Yamaha is already investing Rs 1,500 crore in its new plant which will be operational by end of this year. 2013 has indeed been a fruitful year for Yamaha as it witnessed a 33% growth rate despite a sluggish market. In the domestic market, the company sold 4.6 lakh units in 2013 and aims to sell 6 lakh units in 2014.
The company had recently introduced its Maiden Mascot to promote the Yamaha Children Safety Program (YCSP which is a first of its kind social initiative to educate and influence both parents and children about vital road safety measures) and was running a mascot naming contest for kids which concluded on 27th Jan. On this occasion, the company also took the opportunity to announce the naming contest winner who named the Maiden Mascot as ‘Zippy’.
Yamaha Stall Details
The theme of the Yamaha booth for the 12th Auto Expo is “Revs your Heart”, offering a chance for visitors to experience products that will indeed Rev their hearts.
The booth displays multiple models that seek to win new customers in the motorcycle and scooter market and introduce some of the initiatives in progress. The booth is divided into various zones. There is the Family zone displaying Yamaha’s latest offering – ‘The Alpha’, the Ray Zone, the Z Zone displaying the Ray Z, SZ Series and FZ Series along with the FZ S concept model. The Big bike Zone displays the R1, VMAX and FZ 1 and the Racing zone displays R15 and the YZR-M1 MotoGP model. The Tokyo concept Model of the R25 is also on display at the booth.
The models on display and the technology they employ is an embodiment of Yamaha’s “Refined Dynamism” design philosophy that seeks to stimulate the emotions with genuine and innovative expressions of dynamism and beauty.
The All new FZS!
FZ-S highlights the style quotient and has more flesh to flaunt with purely European international design like new colours & graphics, aerodynamic chiseled windshield, stylish & sporty carbon pattern meter console, and more aggressive looking headlight. The new FZ-S is for stylish and attention seeking Macho man.
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New version of Yamaha YZF-R15
The New Special edition Fzs And fazer
THE NEW IN COMMAND
See the city roads fall in line with the special edition FZ-S, Battle Green. Futuristic styling coupled with exciting features, FZ-S ensures that you have your way in the city.
FZ-S overflows with dynamism and originality. The running performance brims with thrust that overpowers all others with its unprecedented torque. Dubbed as “Lord of the Streets,” FZ-S is designed and engineered with the potential for active and even aggressive enjoyment of around-town street riding and styling that brings pride of ownership and makes any rider look like they own the road. With the Triple Macho concept projecting the Muscular silhouette, muscular body parts and muscular chassis, FZ -S is an object which reflects visual expression of performance on the streets.
Yamaha introduces its second scooter “Ray Z” for the Indian market
Yamaha Motor India Sales Pvt. Ltd. announced the launch of its second scooter offering for the Indian market – “RAY Z” in Goa today. This model is developed to target young male users in the age group of 16-22 years with its concept of “Aggressive Sporty Design.” It keeps the same basic performance of the “RAY” model released in September 2012 while giving it a sporty look and feel with 1) a smoked-finish visor for a motorcycle-like image, 2) aluminum rear wing-shaped tandem rider grab-bars, 3) a new instrument panel with a carbon fiber patterned background, 4) a carbon fiber patterned seat cover material, and 5) dynamic coloring and graphics. The new model adopts the same air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission) that delivers smooth start-up acceleration and good pickup along with great fuel economy.
India’s motorcycle market surpassed China’s in 2012 to become the world’s largest with an annual demand of approximately 14 million units (SIAM data), with a more rapid expansion witnessed in the scooter category in recent years. Partly in response to the growth in demand for scooters from an increasing number of women turning to them for personal mobility in India today, Yamaha developed the RAY to target young women. Since its release last year, its signature compact size and ease of use has made the RAY quite popular, resulting in sales of about 70,000 units as of the end of April 2013. In India, where market growth is expected to continue, the release of the new RAY Z specifically targeting male users gives Yamaha a stronger scooter lineup to expand and increase sales.
The occasion was marked by Mr. Hiroyuki Yanagi, President and CEO, Yamaha Motor Co., Japan who took the opportunity to announce and explain the new brand slogan “Revs your Heart”. Yamaha’s new brand statement “Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.” defines the commitment behind this new slogan.
Explaining the concept further, Mr. Yanagi said, “With this new brand slogan and brand statement as a guide, the entire Yamaha Motor Group will work together to make advancements in craftsmanship and marketing that are uniquely Yamaha, and provide Kando (simultaneous feelings of deep satisfaction and intense excitement) that exceeds the expectations of our customers across the globe.”
The company also took the opportunity to introduce two new model variations in the Yamaha SZ sport model series named the “SZ-RR” and “SZ-S.” The SZ-RR is defined by the sporty styling and look of quality in its exterior design with special features like its smoked windscreen, aluminum grab-bars and 3D “SZ” emblem. The SZ-S features a simpler design in the fuel tank that creates a calmer, more composed impression that will also be appreciated by all members of a family.
PS: Yamaha Ray Z Booking open in Bangalore’s premium Yamaha Showroom Bangalore wheels.Please dial 9845420002 For details.